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Note from Akismet: Comment spammers write messages to escape your attention. They want you to believe they are real bloggers, real people, writing real comments, so you’ll approve the comment and publish it on your site. They use flattery, appeal to your good nature, and simply lie in order to convince you to give them the benefit of the doubt. Commenting on blogs, particularly in your niche, can bring in traffic to your site and help build your profile and brand. This works if you add value to the post to the benefit of the readers of that post rather than spam the comments with links back to your site.